Helping a small, diverse, often-overlooked institution gain more credibility and attention in academia.
Launchpad is a leadership academy at Clayton State University that helps students and faculty adapt to technical, social, and business expectations of the 21st century workforce. Launchpad lives within Clayton State’s College of Information & Mathematical Sciences.
We worked closely with Mailchimp to create a branding system that communicates excellence and fun, with a little bit of inspiring FOMO that would appeal to high-achieving college students who might want to apply in future years.
We also produced several items to give the inaugural participants, including a t-shirt, sweatshirt, tote bag, postcard and pennant.