Tasting NotesIDENTITY, WEB 2016
Making the symphony sound appealling to a younger audience.
Fuzzco collaborated with the Charleston Symphony Orchestra to create Tasting Notes, a monthly event in the spring where the orchestra’s conductor chose a symphony to interpret in an easily digestible and unintimidating way, and a local wine connoisseur provided a carefully selected wine pairing for the evening. To top it off, a ticket to Tasting Notes included access to the full concert the following weekend.
The identity is playful and purposefully over the top: wine spills paired with the sensory body parts of the composers.
Hoping the idea would catch on, we designed and built a website where anyone could request to host Tasting Notes in their city. There was also a calendar of the current season’s performances and samples of what you should expect to hear.